For over 15 years, we’ve been providing traditional Malay postnatal care and wellness solutions in Singapore and Malaysia.
In just a few years, our company has grown from a group of four to over a hundred employees. According to the founder of CK BIDAN, many women are unaware of uterine prolapse, diastasis recti, pelvic floor dysfunction, and physiologic discomforts that arise during and after pregnancy; and these women lack time to take care of themselves during the postpartum period.
As a result, she decided to launch traditional Malay home postnatal care and wellness services and devote herself totally to this century-old industry, with one ultimate purpose in mind: to empower all women in attaining excellent vitality in the comfort of their own homes.
Super App Transformation
The CK BIDAN Group’s ultimate goal is to transform the platform into a Super App that seamlessly integrates booking, merchant, payment, and loyalty point systems to promote financial inclusion and convenience of doing business. These technologies — fittingly dubbed ‘E-Wallet’, ‘E-Mall’, and ‘Fintech’ —will not only bring new levels of convenience and consumer delight but also improve their savings through cost reductions and discounts by engaging in referral programs.
At its current stage of development, the platform is already a highly user-friendly mobile app that integrates the services of our subsidiaries, CK BIDAN and CK MAMA, allowing our customers to book appointments, consultations, make instant payments, and find information all from a single point of entry online. Eventually, the system will include the CK MART store where customers can purchase merchandise directly through the app
Super App Transformation
The CK BIDAN Group’s ultimate goal is to transform the platform into a Super App that seamlessly integrates booking, merchant, payment, and loyalty point systems to promote financial inclusion and convenience of doing business. These technologies — fittingly dubbed ‘E-Wallet’, ‘E-Mall’, and ‘Fintech’ —will not only bring new levels of convenience and consumer delight but also improve their savings through cost reductions and discounts by engaging in referral programs.
At its current stage of development, the platform is already a highly user-friendly mobile app that integrates the services of our subsidiaries, CK BIDAN and CK MAMA, allowing our customers to book appointments, consultations, make instant payments, and find information all from a single point of entry online. Eventually, the system will include the CK MART store where customers can purchase merchandise directly through the app.
Logo Meaning
Logo Meaning
Hand
The hand represents CK BIDAN’s professional and expertise, who provides great care, support, and love. CK BIDAN also encourages women to embrace their bodies during motherhood.
Love
The love shape resembles a baby figure which can be seen during the first few weeks of pregnancy. It also represents affectionate emotion and considerate care.
The Pregnant Lady
CK BIDAN provides Bidan service, women healthcare, and confinement lady services for women during motherhood.
“B” Word
The hand, love and pregnant lady figure forma the letter ‘B’ which also represents Bidan. This potrays CK Bidan’s brand image as compassionate and loving brand that provides holistic women healthcare services.
Vision
The first leading door-to-door professional prenatal, postnatal, and women’s health care platform in Southeast Asia.
Mission
We strive for perfection at every stage of motherhood by helping every woman find good health and beyond.
Our Core Values
Professional
Professional and holistic women care so that people will easily trust and respect our advices and suggestions.
Accessible
Enabling women to engage our healthcare services with great convenience through our Super Apps.
Accountable
We take full responsibility for our services, actions, and results, and we never blame our customers.
Compassionate
We offer comfort, love, and care to support women during their prenatal and postnatal periods.
